NATARAJ & APSARA
In 1958 , A new era of writing was started by Hindustan pencils in present Mumbai ( Old Bombay ) which captured the market with its international quality pencils & other stationary products within no time. They were very keen and committed to manufacturing and market quality products of international standards . All age groups are very much delighted to use their products . Hindustan Pencils marketed their products globally under the name of Natraj and Apsara. They are very much concerned about the environment , so they do not use any forest wood for manufacturing pencils. They are using the woods which they procure directly from farmers who either grow trees on their farm or in their courtyard of residential premises . Hindustan Pencils are always giving very much importance to prevent environmental degradation.
Hindustan Pencils has a 45% market share and is the largest manufacturer in India, at 8.5 million pencils a day. The company was started in 1958 by friends BJ Sanghvi (fondly called as Babubhai), Ramnath Mehra and Mansookani.
The First Brand of Hindustan pencils which is very much economical and best .Different types of Stationery products such as Pencils,Erasers, Sharpners, Scales , Color Pencils, Cutters, etc are already in the global market from the house of Nataraj
Launched in 1970 with a premium stationery brand mainly focussed on Drawing Pencils which was their first product. By the 90’s they expanded their market by widening the product basket by launching writing pencils and other stationery products . Now it has become one of the most recommended pencils brands globally.
Apsara Pencils | Apsara Professional Pencils | Apsara Erasers | Apsara Sharpeners | Apsara Scales | Apsara Instrument Sets | Apsara Chalks | Apsara Kits | Apsara Colour Pencils | Apsara Art Materials | Apsara Pens
Keep on writing with Natraj & Apsara…